Heart Department

Heart Department https://hrtdpt.com Heart Department Wed, 05 Feb 2020 06:20:57 +0000 https://hrtdpt.com en Main https://hrtdpt.com/Main Sun, 02 Feb 2020 05:58:42 +0000 Heart Department https://hrtdpt.com/Main  Building the most direct path to the hearts of consumers. Heart Department helps businesses and brands leave a lasting impact on the hearts, minds, and purchase intent of consumers around the world. This millenium, achieving outsized growth depends on effectively navigating unfamilar new territories – online and abroad.  We specialize in emerging technologies, emerging platforms, and emerging markets that can deliver engagement and performance at scale. Together we will transform global change into your competitive advantage, and cultivate your new generation of passionat consumers. Past Partners copy https://hrtdpt.com/Past-Partners-copy Wed, 05 Feb 2020 06:20:57 +0000 Heart Department https://hrtdpt.com/Past-Partners-copy Past Partners Include: Fox   .   Sony   .   NBA   .   Samsung   .   NFL   .   Universal   .   UFC   .   Disney   .   LiveNation   .   The Pope   .   NBA   .  IMG   .  Hearst   .   Viacom   .    Projects Header https://hrtdpt.com/Projects-Header Sun, 02 Feb 2020 05:58:43 +0000 Heart Department https://hrtdpt.com/Projects-Header Select Projects: BACKSTREET BOYS https://hrtdpt.com/BACKSTREET-BOYS Sun, 02 Feb 2020 05:58:43 +0000 Heart Department https://hrtdpt.com/BACKSTREET-BOYS <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/ccd5b8fce7826913add93fa73e1566186507a4214d1579a0796641e1c643b07a/bsb-edit.png" data-mid="60288140" border="0" src="https://freight.cargo.site/w/1000/i/ccd5b8fce7826913add93fa73e1566186507a4214d1579a0796641e1c643b07a/bsb-edit.png" /> BSB & APPLEEMERGING PLATFORM / EMERGING TECHNOLOGY / PROJECT Our team partnered with Apple on the launch of their iMessage platform, a new layer on top of the most popular messaging service in the USA. We worked with a variety of major brand clients, including the Backstreet Boys, Pokemon Company, Sony Pictures, NBA, and more, to ensure  each branded app had premium level visibility and amazing production quality to delight the massive new mobile audience upon debut.   LINK︎ NHL https://hrtdpt.com/NHL Sun, 02 Feb 2020 05:58:44 +0000 Heart Department https://hrtdpt.com/NHL <img width="679" height="382" width_o="679" height_o="382" data-src="https://freight.cargo.site/t/original/i/18cf56cba449a23383652eca377af2b98fafc8930746f7c750111302d24258b5/nhl-edit.png" data-mid="60288170" border="0" src="https://freight.cargo.site/w/679/i/18cf56cba449a23383652eca377af2b98fafc8930746f7c750111302d24258b5/nhl-edit.png" /> NATIONAL HOCKEY LEAGUE EMERGING PLATFORM / EMERGING MARKET / CHINA Our team worked with the NHL to launch localized content onto Dongtu, the largest  micro-content platform in the client’s key growth market of China. Through specially negotiated placement, Heart Deparment drove over 80 million engagements for the NHL in the first month.   “We felt it was a market that’s too attractive not to look at... the goal is to build as big of a fanbase as possible whether that’s through games,highlights or creating new and unique Chinese content...We can prepare as much as we can, but it isn’t until you go over and do business and realize the importance of relationships.”  LINK︎ Dan Kim, SVP Media Distribution & Strategy, NHL Samsung https://hrtdpt.com/Samsung Sun, 02 Feb 2020 05:58:44 +0000 Heart Department https://hrtdpt.com/Samsung <img width="1169" height="658" width_o="1169" height_o="658" data-src="https://freight.cargo.site/t/original/i/911280a5fae00a1a340b2ab2e2e985c829b67b27d1707c09582b932ee496a5cd/samsung-edit.png" data-mid="60288145" border="0" src="https://freight.cargo.site/w/1000/i/911280a5fae00a1a340b2ab2e2e985c829b67b27d1707c09582b932ee496a5cd/samsung-edit.png" /> SAMSUNG EMERGING PLATFORM / EMERGING TECH Partnered with Samsung HQ in Korea to incorporate branded themes across the entire Samsung smartphone user interface. Worked with brands including Coca-Cola, Hearst, Dreamworks, FOX, and more, including creative strategy and execution. Featured in Samsung keynote address as a major selling feature for their flagship Galaxy phone. Gwen Stefani https://hrtdpt.com/Gwen-Stefani Sun, 02 Feb 2020 05:58:44 +0000 Heart Department https://hrtdpt.com/Gwen-Stefani <img width="799" height="449" width_o="799" height_o="449" data-src="https://freight.cargo.site/t/original/i/20f95cc4a4823d63d320dd172158ed97fa879ff3e77fe449b652bb65086b3aa5/gwen-edit.png" data-mid="60288257" border="0" src="https://freight.cargo.site/w/799/i/20f95cc4a4823d63d320dd172158ed97fa879ff3e77fe449b652bb65086b3aa5/gwen-edit.png" /> GWEN STEFANI & UNIVERSAL VIDEO / BRANDS / MUSIC Gwen Stefani  & Pharrell’s “Spark The Fire” centered around an emoji visual theme. Our team worked with client Universal Music Group to embed the Gwen Stefani emoji content within the worlds largest  messaging platforms, including Viber, Kik, Tango, FB Messenger, and more, driving tens of millions of fan engagements around the single.    LINK︎