NATIONAL HOCKEY LEAGUE
EMERGING PLATFORM / EMERGING MARKET / CHINA

Our team worked with the NHL to launch localized content onto Dongtu, the largest  micro-content platform in the client’s key growth market of China. Through specially negotiated placement, Heart Deparment drove over 80 million engagements for the NHL in the first month.  


“We felt it was a market that’s too attractive not to look at... the goal is to build as big of a fanbase as possible whether that’s through games,highlights or creating new and unique Chinese content...We can prepare as much as we can, but it isn’t until you go over and do business and realize the importance of relationships.”  LINK︎ Dan Kim, SVP Media Distribution & Strategy, NHL